What's up? You're reading Inclined AI. Embrace the sunshine today, but not before you read today’s newsletter. Touching grass can wait.

Here's the bright side:

• Google’s leaked memo tells us about the state of AI

• Learn how AI artists make projects using Runway

• The tricky thing about DeepFake labeling

• AI is invading your web browser

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NOBODY EVER EXPECTS THE OPEN-SOURCE INQUISITION

A memo from Google reverberated across the AI community, calling out the elephant in the office. Hint: it starts with “open.”

If you guessed OpenAI, you’re close, but the silent competition killer in the AI space is the open projects that developers are cobbling together.

Since the Meta’s LLaMA model leaked, AI hobbyists and independent researchers have been launching new Large Langauge Models like it’s the Wild, Wild West (the good kind, not the crappy Will Smith movie).

The Google memo brings up three critical points.

1/ The race has started. Most of Big Tech is already behind.

Meta is leading the way by being open-source-first from the draw and playing nice with software engineers and AI creators. Their strategy has untapped value and the benefits of going their route payout in the long term.

2/ Developing shiny, huge language models isn’t moving the needle.

The quality of the data in a model matters more than the quantity. Stanford proved that with their Alpaca model, and the movement towards cheaper, personalized AI assistants drives home that point.

You can’t charge as much for something that has a free alternative.

3/ Breakthroughs and momentum will come from working with the open-source community.

OpenAI and Google are boxing out researchers and hoarding knowledge. It validates their IP concerns and the lack of competitive edge, but the memo argues the genie is out of the bottle.

Fighting the fans is not getting companies closer to a value proposition.

Meta’s approach is working, and people need to take note. It’s time to come together and solve things as a group.

Notice that this is another leak from Alphabet. It’s not a great sign for the leadership team.

We waited to write about this news until we verified the validity of the memo, but things look legit. Big yikes for the executives at Google.

Their teams are pushing to be heard and get their ideas out there.

It’s either a 4D chess strategy or the worst morale problem in Google’s history.

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THE TIPS & TRICKS TO MAKING A VIDEO USING AI

Viral videos of AI-generated commercials and trailers are becoming the norm. You may feel this work is out of reach, but it’s not.

The Information broke down three creators' workflows, and the snippets of ideas and methods are illuminating.

They’re all doing similar things to get to a finished product.

First, they all edit with professional software, so there are creative limits to the AI parts. You can't say that this saves time, either.

Who cares, though? Well, let’s see how they do it.

The typical workflow is to use Midjourney to create the still images and then use Runway’s Gen 2 to animate them.

The Pizza Ad guy even used a VHS overlay to hide the mistakes and give it more character.

That’s smart, but they dropped the ball with the ElevenLabs narration. Their ad and the Michael Caine World War 2 documentary trailer relied on that tool, but they both sound empty.

The best one—though none of these are winning Oscars anytime soon—was Kris Kashtanova’s Burning Man video.

Kashtanova is a well-regarded AI artist and a must-follow on Twitter for learning Midjourney prompting.

They elected to add AI music to their edit using Mubert and know the benefits of leaning into the trailer style.

Pro-tip: Runway can only make short clips; you always do trailers or commercials.

It’s a simple playbook, right? So what’s your excuse not to attempt your own video?

If you can do this, you can do almost anything with AI today. So it's worth trying!

Quick Nuggets

📦 Amazon wants to make ads for clients using AI for photos and videos

🦻 Hearing aids are getting a massive AI upgrade thanks to Google

📈 Warren Buffet gives his thoughts on the latest AI updates

🤖 Oops, the White House didn’t invite Mark Zuckerberg to the AI summit

🏷️ Getting creative is what it will take to label DeepFakes

🇨🇳 Chinese firms are pushing for AI innovation despite the latest sanctions on chips

👟 They did the math on the money Nike saves by doing AI photo shoots

🎨 Demand for creative skills grows with the rise of AI

🌈 Reimagine your tabletop roleplaying games using AI

🍎 Tim Cook gives a short response on Apple’s AI pursuits

🕸️ AI in your web browser is a foregone conclusion, so here’s how to use it

🏫 Schools are investing tons of money into AI-powered weapon detection systems

🔺 ChatGPT might be better at picking stocks than your broker

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• Xero AI - ML engineering with an AI assistant (link)

• ai2006 - text your own ChatGPT-powered buddy (link)

• CometCore - create custom AI agents with sleek designs (link)

• Fable Fiesta - AI writes your next story (link)

• DexCheck - AI helps analyze crypto & NFT picks (link)

• GRID - formula assistant for spreadsheet heroes (link)

• CreatorKit - adds AI Ads tool for creating marketing material (link)

• GhostAI - first email provider driven by ChatGPT (link)

• tinynudge - AI will remind you of things in your inbox (link)

Good Content, Manifested Metaphor

I’d like to be as photogenic as this wolf in sheep’s clothing.

_{That’s it for today. I hope you enjoyed the latest edition of inclined.ai - Davis.}

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