What's up? You're reading Inclined AI. Start your Monday with a BEC Bagel. Do yourself that favor.

Here's what you need to know before that:

• Apparently, leaked images of GPT4 integrated with Bing were posted on Reddit

• Google slapped down a fat stack of benjamins to support Anthropic’s development

• AI-themed ads are starting, and it’s already annoying

• You know who else loves AI? Cathie Wood

Don’t get it Twisted; the AI Race Started Long Ago

But it turns out ChatGPT was the first shot across the bow by OpenAI in a more recent pursuit of the public interest. A column by NYT’s Kevin Roose outlines many updates you’ve read about here with a deeper storyline.

To summarize, we’re in an AI Arms Race that started at the dawn of the internet, but ChatGPT kicks off a new, exciting chapter.

A chapter building quicker than anything we’ve ever seen in a work of fiction like a Song of Ice & Fire (where’s the next book, George?).

The freshest maneuvers by the largest tech armies have me amped:

• Google invests $300M+ in Anthropic to support a generative AI competitor to OpenAI

• Meta pushes to get their own products out for users

• Apple’s Tim Cook even admitted that AI would play a major part in his company’s future

None of that Compares to the Weekend’s Biggest News

Word got out through r/singularity that Microsoft’s plans for GPT4 and Bing are taking shape. These leaked images give us an idea of what the integrated update will look like:

Let’s move past the “here’s why this is cool” or “here’s why this sucks” hot takes. You are capable of your own opinion there. I want to talk about why this matters.

We’re talking about Bing. For the love of God, when was the last time you wanted to know about Bing?

As a search trend _{(yes, I referenced Google Trends for this research)}, Bing has reached a new level since Microsoft first floated the idea of incorporating ChatGPT and GPT4 into their lagging search engine. People care again.

A race to be the AI innovator is heating up, and the next phase starts today.

That’s why Sam Altman calls for more regulations, and every tech company with some extra cash is making their own AI tools—being THE first-mover matters.

So, who will be the next “first” Google or Bing?

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Oh god, the Advertisers are Swarming

Need evidence? Remember last week when we showcased this Instagram post where Tottenham did a ChatGPT-inspired recap of their transfer moves? It turns out it can get worst.

Oracle Red Bull Racing featured a fake “Chat-ORBR” graphic to help announce their livery. I wish I were kidding.

Take a look at the video. The silly promo starts at 36:22, but watch it only if you have a minute of your time to give. Or you can keep reading and trust me when I say it is cringe.

These two videos mark the very beginning.

The Super Bowl is Sunday, so expect Tom Foolery

Last year, the big game was inundated with ads from every major crypto company. Matt Damon told me to go full diamond hands into Bitcoin while I flew to Mars…or something? I don’t remember; that commercial was weird. 

However, a few larger companies used the public interest around coins and NFTs to make weak correlations. The same thing will happen soon with AI.

Then, the actual AI tools will be fighting for eyeballs and spending to ensure you know why their option is better than ChatGPT. It won’t happen immediately, but that tidal wave of promos is incoming.

None of this is the end of the world. Things get annoying, but here’s what you need to look out for next.

One day, you’ll be on your social feed of choice, and an AI avatar of a customized M&M will show up and recommend a personal snack option it knows you will like.

You may avoid that sponsorship, MAYBE. However, try dodging the endless sponsored content offered by “free” AI chatbots that match prescripted answers to your prompt.

Everything is coming up ads. Be ready.

Quick Nuggets

🦁 Animals matters, and that is why AI can help conserve endangered species.

📉 Cathie Wood has an AI winner, but she isn’t pointing out the big player we all expect to take on a massive role.

🏥 Hospitals are high-tech now that they’ve added new ways for AI to assist with patient care.

🥸 Deepfakes deepen divides which is why a global movement to fight them is gaining momentum.

🏴󠁧󠁢󠁥󠁮󠁧󠁿 AI across the pond is progressing, too, as the University of Sussex uses AI to personalize cancer patients’ treatments.

🍔 AI has beef with art historians after it suggested Raphael might have done a highly debated portrait.

✏️ More AI scribe work hit the press. This time our bot friend works on ancient text fragments.

👂️ Bot therapy will have to wait, according to a recent Yahoo Finance article.

🔥 Fresh Products

• Playlist AI - make Spotify playlists easily (link)

• WTF - does this company do? (link)

• Humata - ChatGPT for your files (link)

• Writero - web content made 10x faster (link)

• Finalle.ai - real-time data on what drives the market (link)

• Aquila - AI-written copy with emotion (link)

• AIEmailWriter - email creation with GPT3 (link)

• Morise.ai - AI helps you with YouTube (link)

Good Content, Muggle Tech

You’re an AI bot, Harry. But seriously, it’s an odd recreation of a familiar scene. I hope we will look back on this in a few months and marvel at how far we’ve come.